26, 27 & 28 January 2026, Dublin
BRAND EXPERIENCE CENTER
Conference 2026
Welcome to the Brand Experience Center Conference 2026, the conference for Brand Experience Centers, Brand Homes, Factory Tours and other locations creating and sharing unique stories.
26, 27 & 28 January 2026, Dublin Ireland.
Last year's attendees gave us an amazing 8.8 rating and now we're back with a 3 day program at an exciting location in Dublin. This conference is your chance to connect with an incredible community, share breakthrough insights, dive into the industry's biggest challenges and opportunities and work together to chart the future of brand storytelling in physical spaces.
Why attend?
Brand Experience Centers are carving a unique niche in the world of immersive storytelling. Unlike traditional museums or commercial attractions, the focus here is entirely on a brand or product. They serve multiple purposes, sometimes attracting consumers, other times functioning as B2B hubs, or even acting as educational channels. But one thing remains constant: Brand Experience Centers utilize physical spaces to tell a brand’s story in a captivating and interactive way.
This versatility creates a distinct set of challenges and opportunities. Brand Experience Centers often have different KPI’s tailored to their specific goals. Additionally, being part of a corporate organization presents unique considerations. The Brand Experience Center Conference is dedicated for fostering collaboration and knowledge exchange within the Brand Experience Center ecosystem.
What to expect?
The 2026 Brand Experience Conference is set to convene at Europe’s most attended Brand Experience Center, The Guinness Storehouse and the Jameson Distillery. Prepare for three exhilarating days designed to surpass the highly acclaimed 2025 edition, which achieved an impressive attendee rating of 8.8!
Across these three dynamic days, you will benefit from a diverse range of sessions, exclusive visits to two prominent brand experience centers, and unparalleled networking opportunities during dedicated coffee breaks, lunches, and a unique networking event concluding the first day. As always, the conference content will be meticulously curated by our esteemed advisory board, comprised of senior management members from Europe’s leading Brand Experience Centers.
What's included?
Networking
Meet the Brand Experience Centers ecosystem during network breaks, lunches and at our opening reception at Jameson Distillery Bow Street and the dinner event at The Guinness Storehouse.
Conference
Two full days conference program with more than 10 sessions by top speakers, including many panel sessions. We provide a side tracks for B2B and for B2C brand experience centers
Exploring
Explore the Jameson Distillery at Bow Street and the Guinness Storehouse, in special tours, together with your peers of the Brand Experience Center community.
F & B
All refreshments during breaks, lunches and a network dinner at the famous Guinness Storehouse Gravity Bar are included in your ticket, creating excellent network possibilities.
Platinum Sponsor
Gold Sponsors
Silver Sponsors
