Location
The 2026 edition of the Brand Experience Center Conference will take us to Dublin, a city rich with iconic brand homes. We’ll kick things off with an opening event at the Jameson Distillery Bow Street, followed by the main conference and dinner at the legendary Guinness Storehouse. More details about our program at these two inspiring Brand Experience Centers can be found below.
And while you’re in Dublin, be sure to explore other standout brand experiences like the Irish Whiskey Museum, Teeling Distillery, Roe & Co and Pearse Lyons.
The opening reception
Enjoy the opening reception at the original historic home of Jameson Irish Whiskey, The Jameson Distillery at Bow Street, nowadays a unique brand home offering immersive tours, tastings, and cocktail-making classes within the authentic 18th-century distillery setting.
The Conference
The 2026 edition of the Brand Experience Center Conference will be hosted at the world know Guinness Storehouse in Dublin.
Within this iconic brand home, we have a dedicated area reserved exclusively for the conference, making it the perfect location to bring together leaders and innovators from the brand homes community.
Dinner
Create unforgettable memories and meaningful connections 46 meters above Dublin at the iconic, glass-enclosed Gravity Bar. Enjoy breathtaking 360 degree views of the city skyline during our exclusive conference dinner and networking event. This one-of-a-kind evening, including all food and drinks on Tuesday night, is fully included in your ticket.
