Alan Donnelly is a seasoned retail leader with over a decade of experience at the helm of Diageo’s Irish Brand Homes. As Head of Retail, Alan oversees all facets of the retail business, including strategy development, P&L leadership, Ecommerce, product innovation and sourcing, as well as store design and operations. His expertise extends beyond brand homes through his contributions to the Guinness Global Licensing team, where he plays a pivotal role in shaping merchandise strategies.

Recently, Alan has spearheaded the development and launch of Guinness retail stores in Covent Garden as part of the Guinness Open Gate Brewery London investment. His career trajectory includes significant roles in sports retail with Lifestyle Sports in Ireland and FootAsylum in the UK, followed by a stint with LVMH onboard cruise ship retail.

Alan’s passion for retail is matched only by his enthusiasm for creating immersive brand experiences that resonate with consumers. His leadership continues to drive innovation and excellence within Diageo’s retail operations.