Alex Scotcher
Commercial Director Tottenham Hotspur
Alexander Scotcher is a global commercial executive with deep experience shaping revenue growth and high-value partnerships across sport and entertainment. This year he joined Tottenham Hotspur as Commercial Director, leading the club’s global commercial strategy and long-term revenue growth.
Alex has held senior commercial roles across elite sport, including AS Roma, Williams Racing (F1), and the global agency Elevate, where he has advised rights holders on strategic valuation, market entry, and delivered transformational partnerships. His work has contributed to landmark commercial agreements, including major stadium naming-rights and global brand collaborations.
Known for his strategic clarity and global perspective, Alex focuses on how brands, rights holders, and investors create sustainable value in an increasingly complex commercial landscape.