Federico, the youngest of the family, son of Bruno, was born in 1977.

After high school, he chose the University Diploma Course in Business Administration and while continuing his studies, he already entered the heart of his profession, beginning to deal with Ceretto’s commercial management and especially with foreign markets, collaborating mainly with importers, and also following the sales network in Italy, supporting agents in their visits to customers.

He is the man with the suitcase always ready to take a plane that will take him at least 10 days a month away from home to visit the more than 60 countries where Ceretto wines are present.

Like his sister and cousins, he too has found in the family business the ideal place to give free rein to his attitude.

“My generation is lucky to have inherited solid bases and strong values built in the past years by my father and uncle. Our challenge now is to commit to following this path with a new and fresher vision.”

In the sector he deals with, there are continuous changes taking place and for this reason Federico’s first concern is to keep himself updated and in step with the times.

“For foreign markets,” says Federico, “high-level public relations and direct customer relationships will be increasingly important.”

Dynamic, sociable and a great wine lover, he invested a lot of time and dedication in the search for new export markets, exploring new countries and, more recently He has developed the hospitality activities in the family business group: Ceretto winery and the restaurants La Piola and Piazza Duomo with the Chef Enrico Crippa.

His true calling is to constantly seek out new business ventures, with many ideas already in the works.