Jeremy Maxton is Director of Visitor Attractions at City Football Group, responsible for Manchester City’s current and future attractions, including the Stadium Tour, Manchester City Museum and Altitude Roof Walk experience.

Previously Director of Experience for the Entertainment District, Jeremy was part of the team that led the strategic development of the £350 million mixed-use destination, incorporating a 400-key hotel, hospitality and F&B, retail, visitor attractions, event programming and entertainment, alongside new general admission and hospitality experiences at the stadium.

He previously served as Head of Events and Live Experience at Manchester City, leading major UK and international events, matchday, concert and fan engagement programmes. Earlier in his career, Jeremy worked in brand experience at Jack Morton Worldwide, creating campaigns for Samsung around the 2012 Olympic Games in London. He also worked with O2 across sponsorship properties including England Rugby and The O2 Arena.

With nearly 20 years’ experience across sport, entertainment and experiential marketing, Jeremy is passionate about creating distinctive, commercially sustainable places and experiences that put people, and particularly fans, at the heart of every decision.