Mike has been with BMW since 2003, building a career dedicated to customer experience and customer satisfaction after completing already his thesis on Customer Satisfaction.

After a start in Sales, he was taking on international projects and program roll outs for BMW.

Working with and supporting more than 25 different countries, to enhance dealer performance, customer satisfaction, brand behavior, digital tools, and retail processes across the BMW and MINI dealer networks. Gaining first leadership experience.

This experience led him to Retail Business Development for New Cars, driving process excellence and brand behavior initiatives.

From concept and theory, Mike got back to real customer interaction in 2020 starting as Head of Vehicle Delivery at BMW Welt, overseeing one of the most important customer touchpoints of the BMW Welt.

Three years later Mike took over the newly created role as Head of Customer Experience Design at BMW Welt, leading a team responsible for bringing all BMW Group brands to life. Creating physical and digital experiences for visitors, fans and customers. From making brand strategy tangible, curating product launches, extending marketing campaigns, cooperations and auto shows.

His passion remains creating outstanding customer experiences that strengthen brand loyalty and satisfaction.