Philipp Jahn is Head of Marketing & Brand at Schwalbe, the leading bicycle tire manufacturer in Europe. He joined the family run company in 2018 after studying psychology and brand development in London and is part of the third generation working in the business. Philipp led Schwalbe’s recent rebranding and in 2023 oversaw the opening of the Schwalbe Brand World at the company headquarters in Germany. The Brand World brings the Schwalbe story to life, from product innovation and the longstanding partnership with the Korean manufacturing partner to resource sourcing, sustainability, and how tires are tested and produced. It is a place for B2B partners, press, athletes and employees to deepen their understanding of the brand, with concepts now being developed to open the experience to consumers.