Thilo Pfrang

Thilo Pfrang

CEO Behamics

Many brands lack the expertise and resources needed to harness the potential of Behavioral Science to increase profitability. Yet brands that understand the psychological mechanisms behind purchasing decisions and systematically leverage behavioral signals can influence customer behavior in a targeted and effective way.

In this talk, you will learn how Nobel Prize-winning insights from Behavioral Science can be combined with AI in a self-learning platform to create hyper-personalized customer experiences—significantly increasing conversion rates and revenue.

Real-world use cases of behamics across the digital touchpoints of various brands will demonstrate how purchasing behavior can be intelligently influenced at scale, without requiring any technical effort.