JEan-Luc Naret

President World of Volvo

Jean-Luc is a passionate hotelier with a proven experience in the luxury hotel business in opening and repositioning luxury hotels and extravagant resorts around the world.

In the last three decades, his international management experiences include high profile and multiple award winning properties such as One&Only St Geran in Mauritius, One&Only Ocean Club in the Bahamas, The Trianon Palace in Versailles, The Residence in Mauritius and the legendary Sandy Lane in Barbados that he reopened in 2000 after a $US 450 million dollar investment. His latest role in the hotel industry was as CEO of La Reserve Hotels who received many awards by major publications for the flagship property in Paris.

For almost ten years, at the helm of the iconic Michelin Guides, he took the French based company into a global brand with the launching of new destinations such as; New York, San Francisco, Los Angeles, Las Vegas, Chicago, Tokyo, Kyoto, Osaka, Hong Kong and Macau among other cities. While travelling for more than 300 days a year, staying in the best hotels and eating in the best restaurants around the world, he is the man who knows the best the top end luxury of hoteliers and celebrity chefs.

Due to his passion and his knowledge of hotels and restaurants around the globe, Jean-Luc appeared in most of the major publications worldwide and in major TV shows.

Jean-Luc is invited to many international events as guest speaker, and his views on this industry are regularly quoted in the press. He is also a columnist and writes for various major publications. He was also involved with a few family offices to help them with their portfolios and been recently appointed as Hotel Expert with theworldwide consulting firm Bain&Co.

The French Government knighted him as Chevalier de la Legion d’Honneur for his contribution to the travel industry.

He now lives in Sweden with his Swedish family where he was appointed as the President of World of Volvo in May 2025 to bring his global expertise to this unique Brand Experience Center in Goteborg, the home of Volvo.