Location
The 2027 edition of the Brand Experience Center Conference will take us to Wattens, on only 20 minutes from Innsbruck in Austria, between snowy white mountain tops. The small town of Wattens attract annually around 600.000 visitor annually for the world famous Swarovski Kristallwelten, our unique home for the 2027 edition of the Brand Experience Center conference!
The opening reception
The image on the right is from the 2026 opening reception in Dublin. Plans for the 2027 opening on the evening of 25 January are still being finalised, but we are working on something that fits the region and its traditions and promises an opening that will stick with you for a while.
The Conference
The conference itself takes place at Swarovski Kristallwelten. The venue combines the public attraction with a modern conference centre, which means delegates spend two days inside an operating Brand Experience Center, a great example of what the conference is about.
Network dinner
The networking dinner closes the first conference day. In 2027 it takes place inside the Blue Hall of Swarovski Kristallwelten, with access to the rest of this fantastic brand home included in the evening.
