Tickets
Ticket prices include access to the conference, lunches, drinks, the opening event at Jameson Distillery, a VIP tour to Guinness Storehouse and of course the network dinner at the unique Gravity bar on top of the Guinness Storehouse. Ticket prices for the 2026 edition of the 3 day conference are:
Full ticket price € 879,- (Excl. 23% Irish VAT)
As this conference is specifically organized for Brand Homes, Factory Tours, and other locations that create and share unique stories, we are pleased to offer attendees from these organizations a 10% discount on the ticket price.
To claim your discount, simply select the relevant category during the registration process. The discounted rate will be applied to your ticket price after verification.
Tickets are limited
To ensure productive networking and meaningful exchanges, we apply a maximum capacity and carefully curate our attendee mix between:
• Primary audience: Brand experience centers, visitor centers, brand museums, and similar storytelling venues
• Supporting community: Designers, consultants and other industry professionals
Given the conference’s limited capacity and focus on fostering valuable connections between these groups, admission is subject to approval based on participant balance, relevance to our community, and potential contribution to the conference experience. We reserve the right to decline registrations where we feel there may be limited alignment with our conference objectives. Additionally, we are limiting the number of attendees from any company that qualifies as “supporting community” to a maximum of two.
For groups exceeding four persons, please contact us directly to discuss special group reservation opportunities (available exclusively to Brand Experience Centers).
Conference hotels
Also this year we negotiated special rates at comfortable hotels around the conference location. Hotel rooms subject to availability. Discounted rates are only available to registered delegates.
Headquarter Hotel
The Hyatt Centric The Liberties Dublin, a 4-star hotel, is conveniently located within a 15-minute walk of the Guinness Storehouse and a 20-minute walk from the Jameson Distillery at Bow Street. Its central location, combined with exceptionally friendly staff, comfortable accommodations, and a highly competitive rate, led us to designate the Hyatt Centric The Liberties as the headquarters hotel for the 2026 edition of the conference.
Room rates: €150 per single occupancy room, €165 per double occupancy room per night, including Full Irish Breakfast and VAT.
Other hotels
The Aloft Liberties Dublin. As a cutting-edge 4-star hotel in Dublin, Aloft blends modern design with state-of-the-artamenities, providing the perfect base during our 3 day conference. Located within a 15-minute walk of the Guinness Storehouse and a 20-minute walk from the Jameson Distillery at Bow Street.
Room rates: €175 per single occupancy room, €185 per double occupancy room per night, including Breakfast and VAT.
The Hendrick Smithfield hotel is located in the vibrant Smithfield area, located on 6 minutes walk from Jameson Distillery and about 15 minutes walking distance from Guinness Storehouse. The hotel is known for its vibrant art-filled interiors and contemporary urban design.
Room rates: Starting at € 80,- per room including Breakfast and VAT.