The organiser

The first Brand Experience Center Conference is an initiative of Bart Dohmen, an industry veteran in vistors attractions and brand centers.

As a frequent speaker in Brand Experience Center sessions at many conferences worldwide, the question was often asked, why isn’t there a specific brand experience center conference? Brand Experience Centers are a specific niche within the attractions world, with specific KPI’s, challenges and opportunities.

This idea did not leave him and he started finding out how much support he could get from the Brand Experience Centre market to take this further. The support was so overwhelming that now the first Brand Centre Conference is a reality.